![Couple qui boit du champagne dans une station de ski](/static/8f6b4f2b049e7c0c8e2ee69709c9f9ee/f5b0d/compose-it-cover.jpg)
Compose it
DesignDevelopmentIdentityStrategy
Striking identity and website redesign
AUDIOVISUAL PRODUCTION AGENCY BASED IN LYON, SPECIALIZED IN COMMERCIALS, FICTIVE SHORT FILMS AND CORPORATE VIDEOS.
Context
Strong will to stand out from the competition and attract new clients
![Webdesign de présentation de projets pour site de productions audiovisuelles](/static/f7aa0adab3a113903c358274d8c6e9a4/f5b0d/cpst-1.jpg)
![Webdesign de présentation innovante de projets](/static/76ddd2e6ef956923b789b0f9787e8047/67b54/cpst-8.jpg)
![Webdesign de présentation innovante d'un menu pleine page](/static/b9bbd5bb7887bf51e8c8ac6bad694146/67b54/cpst-9.jpg)
![Webdesign de présentation innovante d'une équipe](/static/8c33fff813c3efe84b80556db6ff9b6f/67b54/cpst-10.jpg)
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Compose It agency wanted an identity and a showcase website to match their new ambitions. The team needed a fun and colorful image, while still preserving their professionalism. Compose It first contacted us to update their previous logo and redesign their outdated website. Their goals were to give their agency a more ambitious profile, to become a major actor in the Lyon video sector and to expand nationally by attracting Parisian advertising agencies.
![Affiche de personnes qui mangent dans une station de ski](/static/b9ce6b458c5dc937cd7c2a808820d7ba/f5b0d/cpst-2.jpg)
Identity
A visual identity in line with their new objectives
![Logo et charte graphique rouge sur fond beige](/static/54d54a8d21179d9324d5cd9136b57e46/d71df/cit-identite-scaled.jpg)
![Logo et texte sur fond rouge](/static/ca81bddcc17e023cce325006c8cfc298/f5b0d/cpst-3.jpg)
![Logo formant un C sur fond beige](/static/2a6b42d984687aa82c6383154dbce889/f5b0d/cpst-4.jpg)
![Logo formant un C sur fond rouge](/static/f65200e7494a6004733a49405037a026/f5b0d/cpst-5.jpg)
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For its new identity, Compose It wanted to get rid of its previous logo style and spirit and turn it into a fun and joyful image.
To give the logo a dual reading, we used the opening of the letter C to integrate the letter O. Our brain is associating and reading directly the word Compose and simultaneously discovers a hidden eye in the C.
The warm color code of this identity provides hints of energy and creativity, making it different from the competition.
Consistency and continuity in the stationery and communication
![Mock up carte de visite pour agence de productions audiovisuelles](/static/ac064ae1416457b367adffc28684fb98/1d630/cpst-6.jpg)
![Affiche pour agence de productions audiovisuelles](/static/9a12e34556aaccdfaa4029a130f15a55/5c7b4/cpst-7.jpg)
Website
An original and immersive experience to introduce projects
![Webdesign de mise en avant innovante de projets](/static/32338e2589cf412ef34c67e7e456dae2/f5b0d/cit-cover.jpg)
We designed the overall identity to provide a memorable experience on the web.
The website was built using various concepts from the cinema universe. The background has a grainy effect and the motion of the menu echoes the principle of frame-by-frame set in motion.
![Planche webdesign pour une agence de productions audiovisuelles](/static/904b7df17dd116e05560624a7ac706db/981ea/cit-coll.jpg)
Mobile Experience
Alternative and optimized browsing for different screens
![Webdesign de maquettes mobiles de site de productions audiovisuelles](/static/824fd8f57ca535b8adcb548611bd9435/981ea/cpst-12.jpg)
We adapted some motions, remolded some blocks, and optimized loading times to avoid performance issues on the mobile version of the website.
Preserving a pleasant and immersive browsing experience.
Awards
![Modèle 3d d'un trophée](/static/679d407b04c4dea38213560db9c97e9e/cee44/3d-awards.jpg)
Awwwards
Honorable Mentions
Mobile Excellence
Mobile Excellence
FWA
Site of the Day
Css Design Awards
Website of the Day
Nominee Site of the month